Group Bubble582 under supervision of Robert West
In this project we are focusing on the consumer habits related to the customers profiles from an unknown shopping center in the US. Living in a time and age when every piece of our data is stored and analysed, we wonder what information retailers can gather and infer about us. An unknown American shopping center recorded up to 2 years of transactions for a group of voluntary customers. Based on this data, we seek to identify what are the links, if they exist, between specific demographics (e.g. marital status, income, number of children, etc) and purchase patterns. In other words, we would like to see how "easy" it is for retailers to infer a specific profile of their customers based on what they buy. Of course, this would lead to targetted marketing. In other words, we want to evaluate how much of a target we, as consumers, actually are.
Life Science and Engineering
Life Science and Engineering
Data Science
Data Science